
Age: 35
Home: London
Status: Single
Occupation: Entrepreneur
Product
A natural fruit and alcoholic drink for women.
My dream
Fill a gap in the market for 20-something women who are looking for a more refreshing, more sophisticated pre-mixed alcoholic drink.
Video Profile
"I've got so much at stake. I've given up a £60k job and share options, and I could lose my flat."
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How the idea came about
Last year, I was working with some colleagues and we ascertained there is a gap in the market for a more sophisticated alcopop (although I don’t want to call my drink an alcopop). Since then, I have developed the product significantly and have come up with various fruit juice and vodka formulae
Why I am on Tycoon
I have wanted to be an entrepreneur specifically since the year 2000. But all my life, I have wanted to do something really big. When I was 13, I wrote an orchestral overture. I know I’m going to be a big hit as an entrepreneur and be at the top of my profession. I want recognition because I put in so much effort into my first venture; a film magazine, which failed. This time, I am in my groove and I will rise to the top. I am sure of that.
Elizabeth’s business was closed down in show 3






