Tycoon: Format and Rules

Peter Jones is on a mission to find the UK's next Tycoon.

Six people (actually seven, including two job-sharers) have been given a once in the lifetime opportunity to create the business they've always dreamed of building.

Each will be given £10,000 start-up capital from Peter's own pocket and will be expected to turn this into a healthy profit in just ten weeks.

They will be tutored, mentored, cajoled and pushed to their absolute limit by Peter.

He will champion all six businesses, but he knows that, ultimately, he must deliver just one winner - a Tycoon.

As each week goes by, the weak will fall behind and the ruthlessly minded will progress. For those who succeed, life will never be the same again.

Working from Tycoon Tower offices based in London, each entrepreneur benefits from Peter's excessive experience and business guidance.

With Peter's own money and reputation on the line, Peter has made himself available to the entrepreneurs 24/7. He is able to push the contestants to their limits and gain a real understanding of the development of their business.

With the pace and pressure building every week, each contestant battles for additional investment from Peter during the investment meetings. Peter has just a finite amount of additional investment and will only allocate these funds if he has confidence in the entrepreneur.

Conversely, Peter may liquidate a business at any time if he looses confidence in its entrepreneur.

But there's one big twist for the entrepreneurs. When it comes to deciding who should be crowned Tycoon, Peter doesn't have final say. Instead, it will be up to viewers to vote for their winner. The result will be announced in a live final.

Peter, who owns 49% of each business, will ensure that any profits generated from any business over the 10 week period are transferred to the winning Tycoon who'll be able to take their fast-growing successful business to the next level, and beyond.