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Tycoon Show 1
Peter Jones is searching for Britain’s next Tycoon. This first show reveals the six businesses that he has decided to back.
The budding entrepreneurs are shown their stylish new working environment on London’s famous South Bank.
They have to settle in quickly and start proving their business acumen almost from the moment they walk through the door.
Peter’s expectations are sky high and the pressure is on to make money – lots of it, fast.
Peter tells his entrepreneurs some hard truths about his business experience.
He also discovers alarming information: namely that Elizabeth and Tom knew they faced stiff competition in their marketplaces – but failed to reveal full information to him.
Meanwhile, Peter accuses ex-karate champion Justin of having balls of papier-mache when it comes to business. Peter is particularly concerned that Justin needs to call his wife constantly for support.
And if this wasn’t enough, many entrepreneurs are failing to find an original brand name.
Also in this episode, Peter tells Cathy and Helen are angry and distressed when Peter tells them to target a larger market and urges them to reinvent their business idea from the ground up.
And Peter discovers, in a surprising investment meeting, who has swam and sunk during the first two weeks of business.
At this stage, can we be sure any of the entrepreneurs will satisfy Peter and make him invest in their business during the first investor meeting?
This week's highlights
- The entrepreneurs have their first meeting with Peter
- Cathy and Helen find out they have to target a larger audience
- Elizabeth struggles to find an original and catchy brand name after many attempts with focus groups, names included "Fruka", bringing Peter to dismay
- Tom is knocked back after Peter sees his first mock up of his school newspaper, saying "this wouldn’t pass for a school project"
- Elizabeth discovers a business associate may not be able to fulfil their end of the bargain
- Justin makes his first sale
- Iain susses out his main competition
- All businesses compete for further investment
